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How to use writing to build your art business without the headaches
This is a hill I will die on.
An email list and a newsletter are hands down the single best way to grow and maintain an engaged audience.
You may repel from that statement because writing a long-form newsletter gives you the scaries, but stick with me because I share my thoughts on all the most common objections by the end.
Before I dig into that, though, you need to know something about me.
I was a writer before I was an artist.
- Creative writing was my minor in college
(before I dropped out and became a graphic designer instead) - I wrote my personal blog in 2005
- I started my first business blog in 2007
- I wrote my first book in 2013
- I wrote a total of four books in three years
- I now write a long-form newsletter twice a week to thousands of readers.
I was confident writing the newsletter because of my experience writing the books. I consistently wrote long-form blog posts, which became the framework for my books. The long-form blogs started because I was compelled to expand on the short-form ideas I shared on early social media sites…